Rob Enderle

About the Author Rob Enderle


IDG Contributor Network: The coming evolution of the conversational interface

Last week I wrote on how Cortana and her peers, Apple Siri and Amazon Alexa, were likely to evolve in a VR world to become the primary interface because touch, mice, and keyboards, in a virtual world, make aren’t practical unless you are emulating something that uses them. Because of Cortana’s connection to video gaming, I think it, or she, has an advantage over the others. This is because you can emulate the future in a game and reduce the resistance the change so that when the interface matures people, at least those that have played the game that uses her, will not only be ready for the change they’ll drive it rather than resist it. 

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Russia, Fake News and Facebook: 24/7 Manipulation

Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, “fake news” has proliferated.

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IDG Contributor Network: Cortana: anticipating a true conversational interface for Windows

[Disclosure: Microsoft is a client of the author]

This last month Microsoft, with a variety of partners, announced a series of low cost VR/MR headsets due to market largely targeting consumers by the 4th quarter.   MR is the new term that refers to Mixed Reality and now effectively encompasses AR, or Augmented Reality, and VR or Virtual Reality. 

These headsets solve many problems plaguing the VR market in particular: initial cost (they cost a fraction of the headsets currently being sold), ease of setup (they have cameras built in rather than the earlier remotely installed satellite cameras) and introduce more hardware competition (which often drives lower prices and more innovative designs). But we still are mostly dealing with interfaces into our new VR world that seem mouse or touch based even though neither really lends itself to VR, MR, or AR. 

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As New Turnaround King, Is HP Better Than Apple?

HP is the new turnaround king — but is it better than Apple? IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but coming back from a negative brand equity, which occurs when folks will pay more for a no-name product than one with a negative brand. Apple, at the end of the 90s, was in much the same shape IBM was at the beginning.

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IDG Contributor Network: Apple vs. Microsoft Windows – lessons both failed to learn from each other

Looking back both Apple and Microsoft (Disclosure: Microsoft is a client of the author) made pivotal strategic mistakes in their operating system strategies that the other firm did well.  In each case the company seemed to walk away with the idea that the strategy was bad when it was clearly, after analysis, that the execution was the problem.  Apple tried to both license the operating system in the 1990s and sell hardware, a practice that failed badly and Steve Jobs eliminated the effort.  

Microsoft tried to get the same operating system to work on PCs and Smartphones and that failed equally badly and has mostly been shut down as well.  However, the Microsoft Surface line of products has been surprisingly successful, and Apple’s sales of the iPad Pro, which is more of laptop than a tablet in use, has been doing very well showcasing that the idea was viable but the execution was at fault.

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What Tech Companies Are Doing Wrong With Extremists

It is starting to worry me how little the responses by tech firms will do to fix the problem of extreme views instead of just driving them underground. This is largely due to the excessive focus firms now have on how they are run. Companies tend to be run tactically, with officials more likely to make decisions that will seem to make a problem go away but do not deal with the cause of the problem.

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While You Wait: 4 Potentially Higher-Status Alternatives to the iPhone 8

At a rumored $1,400 sale price the coming iPhone 8 likely will test just how much people are willing to pay for a new phone — particularly, how much parents are willing to fork over for their kids. While iPhones once conveyed status and sense of luxury, similar to a brand like Cadillac, pretty much everyone and their brother has iPhones today. The first few customers who get their hands on the latest model will be envied for about a week.

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